Equine Network’s standard ad inventory covers the core IAB display formats trusted across the network: the Leaderboard (728×90), a horizontal banner positioned above the fold for maximum visibility on every page load; the Medium Rectangle (300×250), our most versatile in-content unit that performs strongly for direct-response campaigns; and the Half Page (300×600) which commands attention with its large vertical footprint ideal for storytelling creative. All three formats support both static (JPG/PNG) and HTML5 animated creative, are available via direct IO or programmatic guaranteed, and run across desktop and tablet with fast turnaround for quick campaign starts.
The Leaderboard is Equine Network’s horizontal workhorse — a 728×90 banner that anchors the top of every page, with a 320×50 mobile variant required for eligibility on phones and narrow viewports. Positioned above the fold, it delivers the network’s highest viewability rates and works reliably across desktop, tablet, and mobile. It’s an easy unit to test and refresh often, making it a strong fit for both brand awareness and always-on campaigns.
| Specification | Details |
|---|---|
| 728 × 90 | Standard top-of-page banner (Desktop, ≥728px viewport) |
| 320 × 50 | Required for eligibility on phones/narrow viewports (Mobile, <728px viewport) |
| Required | Destination Click-Through URL |
| Max File Size | < 150 KB for static JPG/GIF/PNG banners; < 300 KB for HTML5 banners (initial load ideally < 150 KB) |