A popup banner is a display ad that appears in a small overlay window centered on top of the page content, rather than sitting inline within the page like a leaderboard or rectangle. When a visitor loads a targeted page, the ad slides into view over a dimmed background, drawing focused attention to a single sponsor message, and the visitor can dismiss it at any time with a Close button (it also auto-dismisses on its own after a few seconds). Because it temporarily takes center stage, a popup banner delivers high visibility and strong engagement for premium campaigns, sponsor takeovers, or time-sensitive promotions. On Equine Network sites the popup is served through Google Ad Manager at 640 × 480 on desktop and 320 × 240 on mobile, appears only once per visit (with a short cooldown after it’s closed so it won’t nag the same visitor), and can be targeted to run site-wide or on a specific page.