Equine Network’s standard ad inventory covers the core IAB display formats trusted across the network: the Leaderboard (728×90), a horizontal banner positioned above the fold for maximum visibility on every page load; the Medium Rectangle (300×250), our most versatile in-content unit that performs strongly for direct-response campaigns; and the Half Page (300×600), which commands attention with its large vertical footprint ideal for storytelling creative. All three formats support both static (JPG/PNG) and HTML5 animated creative, are available via direct IO or programmatic guaranteed, and run across desktop and tablet with fast turnaround for quick campaign starts.
A full-page branded “skin” that surrounds the site’s content column — a header banner spanning the top of the page, plus left and right rail panels that flank the content on either side, all sharing one background so the whole page reads as a single branded environment. It’s a premium, one-sponsor-at-a-time placement tied to a single GAM line item’s flight dates, and it only appears on wider desktop screens (roughly 1280px and up) — it steps aside entirely on tablet and mobile rather than trying to compress the layout. A single destination URL runs across all three panels, so the whole skin acts as one clickable unit.